The Beautiful Idea
Our story is one of friendship, inspiration, and a shared passion for organization. Founded by Isabella (Bella) and Andrea (Dea), our company’s name reflects our combined vision and dedication to creating beautifully organized spaces. Bella, meaning “beautiful” in Italian, symbolizes our commitment to enhancing the beauty and functionality of our clients’ homes.
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Idea, also Italian for “idea,” represents the innovative solutions we bring to every project. Bella and Dea’s friendship began in San Diego in 2019, where they discovered their mutual love for organizing and design. Despite coming from different backgrounds in Brazil, they shared a common goal: to help others achieve harmony and tranquility in their living spaces. Together, they embarked on a journey to establish BellaiDea Solutions, driven by their friendship, creativity, and shared values.
Meet the Founders
Bella
Formally, I’m Isabella, but most people know me as Bella. I’m originally from Brazil (Paulista) and moved to San Diego in 2017. I’m a proud first-generation college student in my second language. I’ve always desired to start my own business and positively impact people’s lives.
Today, as one of the founders of BellaiDea Solutions, I’m thrilled to turn that dreaminto reality, combining my background in business with my love for organizing. Being a professional organizer isn’t just about tidying up; it’s about transforming lives, reducing stress, and creating a sense of peace and productivity. Each project is a new opportunity to showcase my skills and continue learning.
Every space presents unique challenges, allowing me to grow personally and professionally.
Dea
I am Andréa, but you can call me Dea. I am from Brazil (Gaúcha) and have more than ten years of experience in customer service. In 2018, after finishing my Bachelor’s degree in Business Administration, I decided to change my life and move to the United States.
After many years working for big companies, I felt the necessity to create something, but it had to be people-related. I am a people person! I love meeting new people and stories, but more than anything, I love making people have great experiences and bringing joy to their lives in some way.
Organizing people’s closets & wardrobes is about creating experiences and transforming lives, and that’s why I’ve decided to become a Professional Organizer: to share all my knowledge and energy to help people have a better life throughout the organization.